RogerAdmin for real estate brokerages

Your brokers sell.
Roger handles the rest.

The admin your Dubai brokerage never hired.
In the WhatsApp groups your team already uses.

Hire Roger See him handle it
Interactive product demo
01 Your team. Their usual WhatsApp.
02 Roger turns it into done.

The deal moves forward

14 seconds spoken. Every detail captured.

The offer, the buyer, the next step. On the record before Omar reaches his next viewing.
Marina Gate 2 · 1204Updated 09:41
UnitMarina Gate 2 · 1204
OfferAED 2,350,000
TermsCash · 30-day transfer
BuyerAhmed K
CounterpartyAlpha · Fatima
StageOffer made · 09:41
Trakheesi permitMissing
Want this in your office? ↗
Illustrative demoReceived and understood.
No new app.No fields to fill.Your team stays in WhatsApp.

THE OFFICE KEEPS MOVING

A whole day handled.
Without a single “done?”

Offers land. Documents arrive. Someone needs that file.
Roger picks up the admin, so you can stay with the deal.

A day with Roger
Marina Gate 2 · Unit 1204Roger, Sara, Omar, Ahmed, youRoger is in this group
Today
Sara0:1409:12
RogerKapoors offered 2.35M on 1204. They want 1806 tomorrow afternoon.Offer logged · AED 2,350,000Viewing requested · 1806, tomorrowFollow-up set for Sara · today 18:0009:12
Example workflow

The opportunity is on the record.

Sara sends a voice note. Roger captures the offer and puts a name and a time against the follow-up.

THE PART YOU GET BACK

More time with clients.
Less time chasing the office.

7–11 hours

back per broker, per week.
Our estimate. Your week is the test.

See the thinking behind the hours
  • Answering the same client questions5–8 hrs
  • CRM, reporting, admin4–8 hrs
  • Building listings and posting them3–6 hrs
  • Looking for something that already exists3–5 hrs
  • Chasing the other broker and the conveyancer3–5 hrs
  • KYC, forms, putting a file together2–4 hrs
  • Per broker, per week20–35 hrs

What an hour costs

AED12

At the conservative end. Take back a third of that column — 7 hours a broker a week — and 375 dirhams a month works out between AED 8 and AED 12 for each hour returned.

Across 8 brokers that is 242 hours a month back on the phone instead of in a folder. What your broker's hour is worth, you already know.

These are our estimates, not a case study. We have no customers to quote yet. The ranges are what we see in a Dubai brokerage; measure your own week and hold us to it.

Give your team this day back

Five questions. A personal follow-up. No payment today.

A NEW KIND OF TEAM MEMBER

Meet your
next hire.

You know that person who just
takes care of things?

That's Roger. Your brokerage's AI admin.
Already at home in WhatsApp.
YOUR NEXT HIRER.
Roger’s illustrated profile

Roger.

Your brokerage's new admin.

Deal memoryDocumentsFollow-ups
Ready for his first dayYour office. His only team.
His own number. Your newest team member.
TODAY · YOUR EXISTING WHATSAPP
Marina Gate 2 · Unit 1204Sara, Omar, you, and now Roger
TODAY
You added Roger
Roger

Received and understood.

I'll keep the deals on the record and the documents in their place.

You get on with the next viewing.

✓ No new app. No change of habit.

A familiar place. A new pair of hands.

His own number. In the groups you choose.

A first-day preview

ONE LESS THING ON YOUR MIND.

You already have the team.
Here's who they've been missing.

Hire Roger

From AED 3,000/month
Setup AED 5,500 · minimum 8 brokers

THE INTRODUCTION IS SIMPLE.Setup together. Then he gets to work.

  1. His own number.

    A WhatsApp Business line provisioned for your brokerage. We set it up with you.

  2. Your existing groups.

    Add him like any new team member. Start with one deal group. Your brokers keep working.

  3. Your first morning.

    Once connected, he logs from the first message. Your first 05:00 briefing follows the next morning.

You stop asking where we are on that

05:00.

You never read the groups. You read this, and you know what happened.

Start your morning like this

Five questions. A personal follow-up. No payment today.

THE REST, TAKEN CARE OF.

The things you didn't
hire him for.

You'll wonder how you did without.

RECEIPTS & EXPENSES

Even the little things.
Handled.

A photo in the group. A proper record in your books.

Sara 09:41

Parking for the viewing at 1204.

✓✓
PARKING
MARINA · DUBAI
PAYMENT RECEIPT
AED31.50
Parking30.00
VAT1.50
THANK YOU · SEE YOU AGAIN
Read. Understood.
Already in the right place.
Expenses / Marina Gate 2 / 1204Filed ✓
Parking · viewing expenseSara · Unit 1204AED 31.50
CategoryTravel & parking
VAT recordedAED 1.50
Original Attached
  1. ✓Sent
  2. ✓Read
  3. ✓Filed
Receipt filed. AED 31.50, including AED 1.50 VAT, linked to unit 1204.
THE LICENCE CALENDAR

You remember the client.
He remembers the date.

OCT28RENEW BY
Sara’s broker cardRenewal reminder · 14 days ahead
14 OCTReminder to Sara
Trade licence · RERA · broker cards · CEUVisas · office Ejari · insurance
Sara’s broker card. Renew by 28 October. Reminder to Sara on 14 October.
THE APPROVAL LOG

Your yes.
On the record.

Omar Photography for 1204 — AED 850?
Yes, go ahead.10:42 ✓✓You
DECISION RECORDEDAPPROVED
Photography · Unit 1204Approved by you · today, 10:42AED 850

The context stays with the yes. Payment still needs you.

AND WHILE HE'S THERE.

The office keeps moving.

YOUR PORTALS
Property Finder32 / 40 slots
Bayut18 listings live
2 listings due for a refresh

The listings stay on your radar.

Quotas, expiry dates, duplicates and refresh scheduling, together.

YOUR MONDAY
Monday, 09:00Agenda ready
  1. 01 Offers that need a decision
  2. 02 Deals that went quiet
  3. 03 This week's next moves

The meeting starts prepared.

Your sales agenda builds itself from the week behind you.

EVERY BROKER'S MONTH
Commission to splitAED 40,000
Omar 24,000 Sara 16,000

The split is already worked out.

Commission per broker, calculated without opening a spreadsheet.

Illustrative workflows. Your tools. Your records.

Less to remember.
More room to run your brokerage.

He files, counts, calculates and drafts.
Sending, paying and signing still need you.

Give the admin to Roger

Confidence, built in

Every number has a source.
Every decision stays yours.

See where the answer comes from. Know where your work goes.
Keep the final say.

01 / Follow the facts

An answer.
With the source attached.

Six registers. A clear trail back to the record.

RogerIn your WhatsApp
Example
What did a comparable unit actually sell for?09:41 ✓✓

This registered sale was AED 1,850,000.

↗ DLD · Sales registerSource attached · 09:41

A number you can take into the conversation.

Source recordIllustrative

DLD · Sales register

1,850,000

AED · registered sale

Transfer registered
02 September 2026
Reference
Example · 01

The recorded sale price, rather than the asking price.

↳ The detail behind the answer.

Showing Sales example. This registered sale was AED 1,850,000.

02 / Your office, organised

His work.
Your records.

Documents in your folders. Deal history in your CRM.

PDF
Signed Form A.pdfSara · WhatsApp attachment
Your brokerageReady to file

Drive / Listings / Unit 1204

↳ Signed Form A.pdf
CRM · Unit 1204Listing record ready to update
Try the example workflow.

03 / You keep the final say

Ready to go.
When you say so.

Roger drafts the follow-up. You decide when it leaves.

CLIENT FOLLOW-UPAwaiting your approval

Hi Ahmed, thank you for viewing unit 1204 today. Would you like us to arrange a second viewing this week?

Prepared by RogerTo Ahmed · WhatsApp
The next move is yours.

Nothing sent by this demo.

A human decision, on the record.
Put Roger to work

Five questions. A personal follow-up. No payment today.

Before you ask

The awkward ones.

The questions a principal actually asks, answered where you can read them rather than on a call.

My brokers won't use it.
They don't have to. Roger joins the groups they already work in — nobody installs anything, nobody logs in, nobody fills in a field. A broker who does nothing differently still gets every viewing, offer and document logged, because he reported it in the chat the way he always does. The last thing that asked your brokers to change was the CRM.
Is this legal or compliance advice?
No, and he says so in the chat when asked. He flags what does not match the rulebook — a missing Trakheesi number, a price that contradicts the signed Form A, an off-plan post without the escrow account. He never decides and he never signs. Your licensed broker does both, and the responsibility stays exactly where the regulator put it.
What happens when a broker resigns?
This is the reason most offices end up buying him. His phone leaves; Roger doesn't. You get the handover file the same day: every active client, when they were last spoken to, what was promised and never delivered, and which deals sit at offer stage. Then the pipeline gets reassigned and he is pulled from the groups.
Can he read everything in our chats?
He reads the groups you add him to, and nothing else. He is not installed on anyone's phone, he cannot join a chat by himself, and he cannot see a direct message between two brokers. Remove him from a group and he is gone from it — same as removing any other member.
Whose number is it?
His own WhatsApp Business line, provisioned for your brokerage during setup. Not a broker's personal phone and not a number shared with another office. If you leave, the number goes with the account.
Our brokers work in Arabic and Russian.
So does he — Arabic, English, Russian, Hindi and Tagalog, including voice notes. A client can write in one language and your broker answer in another; the deal record is the same record either way.
We only have four brokers.
Then the setup costs more than the first year is worth, for both of us. The minimum is 8 brokers — not to push you into a bigger plan, but because below that the five hours of configuration do not pay for themselves. Come back when you are at eight.
Let’s talk about your office

Five questions. A personal follow-up. No payment today.

Borrowed from the radio

Why the name.

Pilots say it a hundred times a flight. It has exactly one job.

Marina Gate 2 — 1204
OmarOffer two-three-five on twelve-oh-four. Cash, thirty-day transfer.
RogerRoger. Two-three-five, cash, thirty-day, unit 1204. Logged.

Radio for received and understood. Say it back, or it didn't happen.

What today costs

AED 50,000The reported fine for one advertisement that goes out without a permit.
AED 40,000The commission on one AED 2M sale that nobody followed up in time.
6 clientsWhat walks out of the door with a single broker who resigns on a Thursday.

AED375

Per broker, per month. No volume discount — the bigger the office, the more he is holding. Minimum 8 brokers.

8 brokers

AED 3,000

a month

15 brokers

AED 5,625

a month

25 brokers

AED 9,375

a month

Roger, 8 brokers

AED 3,000

A month. Every group, every deal, every document.

versus

An office coordinator

AED 12,000

A month. One person, who goes home at six.

Exactly a quarter of one salary — 4 times cheaper, and he reads every group at once, all night, without a day off.

AED 5,500 to set up. Five hours of configuration with you — your brokers, your projects, your naming, your escalation rules. Not a form.

The founding 10

Pay the first year up front — AED 36,000 for 8 brokers — and the AED 5,500 setup is on us. Your rate is held for as long as you stay, whatever we charge afterwards.

Ten brokerages, then it closes. They are the ones who will tell us what to build next, which is worth more to us than the setup fee.

Live tomorrowNo app for your brokersCancel any monthYour data stays yours

The guarantee

Connect all your brokers in the first 30 days. If Roger hasn't caught something worth more than a year of him, you get all of it back — the months and the AED 5,500 setup.

The condition is deliberate. The only way this fails is if he never gets into your groups.

Hire Roger

Five questions. A personal follow-up. No payment today.

We set up 4 brokerages a month. Every one of them gets those hours from me, so that is the ceiling.

Not ready? Send Roger a listing first — free, no signup.