RogerAdmin for real estate brokerages

Roger

Received and understood.

The admin your Dubai brokerage never hired. He lives in the WhatsApp groups your brokers already use. Hand him something and watch.

He stops it before the fine does

Listing checkUnit 1204
Trakheesi permitNot found
Price2.45M here · 2.40M on Form A
Madmoun QRNot attached
Form AOn file, signed 8 Sep
Three-brokerage limit1 of 3
Broker cardValid to 14 Mar
Don't publish yet — add the permit

Ten seconds, no signup

Check a listing.

Send Roger something you are about to post. He tells you whether it is safe to publish — before it becomes an advertisement.

Trakheesi permitPresent, valid, and matching the unit.
Against the Form APrice, unit number and size, as signed.
Off-plan disclosureDeveloper, escrow account, completion date.
Ready to publishOr exactly what is missing, in one message.
Send Roger a listing

A property pasted into a WhatsApp group is an advertisement under Dubai law. Without a valid permit number that is a violation, and fines are reported at AED 50,000 per listing — for the agent and the brokerage. Permits run 60 days. Nobody in your office is counting.

Nothing to install

Live tomorrow.

No app. No migration. No training day. Your brokers do nothing differently — which is the only reason they will actually use him.

01

He gets a numberHis own WhatsApp Business line, provisioned for your brokerage. Not a broker's personal phone.

02

You add him to a groupThe same way you would add a new coordinator. Pick one deal group to start with if you want.

03

The briefing arrivesHe logs from the first message. Your first 05:00 briefing lands the next morning.

The last thing that asked your brokers to change how they work was the CRM. You know how that went.

You stop asking where we are on that

05:00.

You never read the groups. You read this, and you know what happened.

The admin nobody owns

And the rest of it.

The jobs nobody owns, that nobody is thanked for, and that stop the office when they are missed.

ReceiptsA broker photographs one in the group. Filed, categorised, VAT recorded.
The licence calendarTrade licence, RERA registration, broker cards, CEU, visas, office Ejari, insurance.
The approval logEvery "yes, go ahead" you type becomes a decision on the record instead of a message that scrolls away.
PortalsProperty Finder and Bayut quota, which listing expires when, duplicates, refresh scheduling.
MondayThe sales meeting agenda builds itself out of the week behind you.
Every broker's monthCommission split, calculated, without anyone opening a spreadsheet.

He files, counts, calculates and drafts on his own. Sending, paying and signing still need you — and always will.

No customers to quote yet

So here is what you can check.

Every proptech page at this point shows you logos. We don't have any, and saying so is cheaper than pretending. What we can show you is where the facts come from — and what happens to yours.

Six government registers

SalesEvery transfer registered with the DLD — what a unit actually sold for, not what it was asked.
EjariRegistered tenancy contracts, which is where a real rental yield comes from.
Service chargesPer building, per square foot, as filed.
ProjectsOff-plan status and completion percentage.
UnitsThe unit register itself — size, type, plot.
TrakheesiAdvertising permits, which is what makes the listing check possible at all.

Not an estimate, not a portal scrape, not a model's best guess. When Roger quotes a number, he can name the filing it came from.

And your side of it

Your Drive, your CRMDocuments land in your folders and your system. He keeps a record, not a copy of your business.
Nothing trains anythingYour deals, documents and client conversations never train a model — ours or anyone else's.
One instance per brokerageHis own number, his own isolated instance. There is no shared pool of your data.
Everything is reversibleEvery action logged, and undoable by a named person on your side. Cancel and take your folders with you.

Before you ask

The awkward ones.

The questions a principal actually asks, answered where you can read them rather than on a call.

My brokers won't use it.
They don't have to. Roger joins the groups they already work in — nobody installs anything, nobody logs in, nobody fills in a field. A broker who does nothing differently still gets every viewing, offer and document logged, because he reported it in the chat the way he always does. The last thing that asked your brokers to change was the CRM.
Is this legal or compliance advice?
No, and he says so in the chat when asked. He flags what does not match the rulebook — a missing Trakheesi number, a price that contradicts the signed Form A, an off-plan post without the escrow account. He never decides and he never signs. Your licensed broker does both, and the responsibility stays exactly where the regulator put it.
What happens when a broker resigns?
This is the reason most offices end up buying him. His phone leaves; Roger doesn't. You get the handover file the same day: every active client, when they were last spoken to, what was promised and never delivered, and which deals sit at offer stage. Then the pipeline gets reassigned and he is pulled from the groups.
Can he read everything in our chats?
He reads the groups you add him to, and nothing else. He is not installed on anyone's phone, he cannot join a chat by himself, and he cannot see a direct message between two brokers. Remove him from a group and he is gone from it — same as removing any other member.
Whose number is it?
His own WhatsApp Business line, provisioned for your brokerage during setup. Not a broker's personal phone and not a number shared with another office. If you leave, the number goes with the account.
Our brokers work in Arabic and Russian.
So does he — Arabic, English, Russian, Hindi and Tagalog, including voice notes. A client can write in one language and your broker answer in another; the deal record is the same record either way.
We only have four brokers.
Then the setup costs more than the first year is worth, for both of us. The minimum is 8 brokers — not to push you into a bigger plan, but because below that the five hours of configuration do not pay for themselves. Come back when you are at eight.

Borrowed from the radio

Why the name.

Pilots say it a hundred times a flight. It has exactly one job.

Marina Gate 2 — 1204
OmarOffer two-three-five on twelve-oh-four. Cash, thirty-day transfer.
RogerRoger. Two-three-five, cash, thirty-day, unit 1204. Logged.

Radio for received and understood. Say it back, or it didn't happen.

What today costs

AED 50,000The reported fine for one advertisement that goes out without a permit.
AED 40,000The commission on one AED 2M sale that nobody followed up in time.
6 clientsWhat walks out of the door with a single broker who resigns on a Thursday.

AED375

Per broker, per month. No volume discount — the bigger the office, the more he is holding. Minimum 8 brokers.

8 brokers

AED 3,000

a month

15 brokers

AED 5,625

a month

25 brokers

AED 9,375

a month

Roger, 8 brokers

AED 3,000

A month. Every group, every deal, every document.

versus

An office coordinator

AED 12,000

A month. One person, who goes home at six.

Exactly a quarter of one salary — 4 times cheaper, and he reads every group at once, all night, without a day off.

AED 5,500 to set up. Five hours of configuration with you — your brokers, your projects, your naming, your escalation rules. Not a form.

The founding 10

Pay the first year up front — AED 36,000 for 8 brokers — and the AED 5,500 setup is on us. Your rate is held for as long as you stay, whatever we charge afterwards.

Ten brokerages, then it closes. They are the ones who will tell us what to build next, which is worth more to us than the setup fee.

Live tomorrowNo app for your brokersCancel any monthYour data stays yours

The guarantee

Connect all your brokers in the first 30 days. If Roger hasn't caught something worth more than a year of him, you get all of it back — the months and the AED 5,500 setup.

The condition is deliberate. The only way this fails is if he never gets into your groups.

Start your brokerage

We set up 4 brokerages a month. Every one of them gets those hours from me, so that is the ceiling.

Not ready? Send Roger a listing first — free, no signup.